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Empirically-grounded research that drives practical approaches to digital transformation

We provide new perspectives on the Digital Revolution and its impact on individuals, institutions and society.

Your Data Is Worth More Than You Think

Data has become a key input for driving growth, enabling businesses to differentiate themselves and maintain a competitive edge. Given the growing importance of data to companies, should we measure its value? Is it even possible for a company to effectively measure the value of its data?

Watch Unities founding member Professor Alan Brown, Professor in Digital Economy, Exeter University chair the panel including:

  • Gabriel Straub, Head of Data Science and Architecture, BBC
  • StJohn Deakins, Founder & CEO, Citizen Me
  • Yvonne Gallagher, Director Digital and Innovation, National Audit Office (NAO)
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