Digital Transformation research insights and expertise

Founded in 2019, our focus is to apply research-intensive expertise to help organizations accelerate success in their digital transformation activities. Working with clients in the public and private sector, Unities provides research services, performs insight-generating experiments, develops policy positions, and engages in high-impact educational activities.

Unities is supported by SETsquared, a unique enterprise partnership and a dynamic collaboration between the five leading research-led UK universities of Bath, Bristol, Exeter, Southampton and Surrey.

Advisory services based on empirically-grounded research to drive robust practical approaches to digital transformation

We provide a knowledge hub offering insights to business, public sector, and academic communities, acting both as innovation brokers and as a source of expertise, guidance, and insightful knowledge of  methods and tools. Most of our clients come to us looking for a distinctive voice backed by experienced approaches to help them in getting the innovative insights and results they struggle to achieve on their own.

Regardless of your circumstances, chances are we can help you in reaching your objectives and provide a clear cost/time savings benefit analysis before you make the commitment. This is the cornerstone of everything we do. We care about your firm, your people, your specific needs, and results that you can use and measure immediately. Our clients entrust us to solve difficult problems in a manner that is secure and confidential from our first contact with them. Trust is the first attribute our clients recognize when we discuss solutions rather than problems.


UNITIES leverages the expertise and active research activities taking place at several world-leading research groups. In particular, UNITIES draws upon the University of Exeter’s initiative in the digital economy at Exeter (INDEX) which focuses on deepening our understanding of risk, trust, and value in the digital age. INDEX’s impact-focused research activities bring together a multi-disciplinary team to work with and in business to explore and experiment with new business models and solutions, and to impact those environments through enhanced ways of operating to test out solutions in a rapid delivery environment.
The work carried out at UNITIES is further leveraged through partnerships and joint activities with other highly respected groups at the University of Exeter, and across the broader research landscape. Most notably, UNITIES is involved in on-going joint activities with leading UK research institutions such as the vHIVE project at the University of Surrey, the Business School at the University of Law, and the Alan Turing Institute (the UK national research centre for AI and Data Science). Through these relationships UNITIES gains access and insights into emerging innovative solutions, creates pathways to bring innovative ideas into product delivery, and develops frameworks and tools for accelerating innovation practices.
In addition to its research-based, links, UNITIES also maintain partnerships with several other leading practitioner groups. Deeper customer-focused data gathering and building of experimental prototypes is carried out through its activities with teams such as, NotBinary, Defacto.ED, FutureAgenda, BioBeats, and ATC.


A multi-disciplinary team exploring new ways to deliver value  in a rapidly evolving  environment.